Posts Tagged ‘engagement ring trends’

 

Engagement Ring Trends for 2010

Tuesday, June 29th, 2010

Engagement Season runs from around Thanksgiving, through the Christmas holidays, past New Years Eve, and all the way to the end of February encompassing Valentines Day.  This season, what many thought would be less active in response to the fledgling economy, has actually been full of diamond ring proposals, much more than expected!  Not only has the general American population been full of engagement ring love, but many celebrities have also surprised the gossip columns and have become engaged as well.  Carrie Underwood is set to marry hockey player Mike Fisher, Backstreet Boy AJ McLean proposed to his girlfriend on the eve of his thirty-second birthday, and singer Katie Perry is engaged to comedian Russell Brand after just four months of dating!

 

Are you considering joining the likes of Fisher, McLean, and Brand, and proposing to your girlfriend as well?  Or, are you dropping hints to your man to treat you like Carrie Underwood or Katy Perry, drop to one knee, and present you with a diamond ring?  If so, you may want to consider what some of the diamond engagement ring trends for 2010 will be.

 

Eternity Rings:

Eternity rings, or anniversary rings, are unlike a diamond solitaire engagement ring and have diamonds that run the circumference of the band.  These are typically given to a wife by her husband on an anniversary, but are also becoming popular as engagement rings and wedding bands.

 

Alternative Metals:

Gold is a hot commodity in a down economy, it has also caused quite a stir among the “Green” crowd as detrimental to the environment, and is one of the softer engagement ring metals available.  These facts have increased the popularity of alternative metals such as titanium and stainless steel.  Both of these metals are less expensive then gold, they are much stronger than gold, and many rings made from stainless steel have been comprised of recycled materials.  Today, many jewelers offer extensive selections of titanium engagement rings and stainless steel engagement rings.

 

Non-Traditional Designs:

People are thinking outside the box and straying from traditional diamond engagement ring solitaires.  Think colored gemstones such as rubies and sapphires, geometric shapes such as triangles, diamonds, and rectangles, and other non-traditional designs like those that incorporate several types of metal, inset the stone as opposed to a raised setting, and include more stones that just the diamond solitaire.  There are many modern engagement ring settings on the market…or design your own!

 

Custom Engagement Rings:

Can’t find the ring you want already designed by a jeweler?  Today’s ring buying market wants to see their funds spread as far as they can, and if they choose to part with their hard earned cash in this type of economy, they want to get the ring of their dreams.  This is leading many couples to opt for custom engagement rings with the help of online retailers as well as brick and mortar jewelers.

 

Antique Engagement Rings:

While many couples are breaking from engagement ring tradition, others are seeking a symbol of the past and selecting among the many recreated engagement rings from the Edwardian and Art Deco period.  These rings are very detailed and feminine, often made from white gold or platinum.

Engagement Rings Sales are Positive this Past Holiday Season, Despite the Recession

Sunday, June 20th, 2010

Sellers of diamond engagement rings and wedding bands look forward to the holiday season because it is the most popular time for hopeful grooms to pop the question.  Known as the Engagement Season, with the Christmas spirit in the air and the hopefulness of the New Year ahead, many smitten men find it to be the perfect time to propose.  Whether under the mistletoe, beside the Christmas tree, on a horse drawn carriage through the wintery park, or as the ball drops at midnight, the holidays offer many perfect settings for an engagement proposal.  It is estimated that one third of all proposals take place between Thanksgiving and Valentines Day.  In America, that is approximately one million couples!

 

The Nielsen Company had predicted that last year’s holiday sales would be rather flat, with a modest positive result.  They anticipated that sales would increase about 0.03 percent, with 44 percent of households spending the same amount of money as last year, 42 percent spending less, and only 4 percent increasing their holiday budget. With turbulent economic conditions, sales are affected in all areas of retail.  Jewelers, like other sellers, were unsure what to expect this holiday season, but it seems that even in times of financial depression, men and woman are still planning weddings.  Engagement ring and wedding ring sales this last November and December were much better than forecasted.  Maybe hard economic times are actually bringing people closer together, and reminding Americans that love and family are the most important aspects of life.  The demand for engagement rings and wedding rings has not just held steady, but it has actually begun to climb!  This is not only great news for wedding ring and engagement ring retailers, but the condition of the American family as well.

 

Many engagement ring and wedding ring websites and brick and mortar stores are advertising and promoting recession friendly ring options, and expected to see a surge in the less expensive silver and gold engagement and wedding rings, but this has also not been the case.  Platinum wedding and platinum engagement rings, typically the most expensive option, have shown strong sales.  This is especially true in the United Kingdom, and Ben Roberts of Clogau Gold, a Welsh jewelry company says, “It could just be that the Christmas spirit overwhelms couples – or that girlfriends and fiancées’ hints are not as subtle as they once were.” This may be true, but these high sales of Platinum wedding and engagement rings in the United Kingdom could also be due to the fact that the British Pound has held a much higher value than the American Dollar.  Either way, it appears that even in a recession, people still find love a priority and look forward to making their commitment official with an engagement proposal or wedding ceremony.