We are supreme optimists here and we would never suggest that the economy is not gong to rebound soon. But when you are a realist, you have to consider the possibility that commodities may be a safer place to put your money than currency, stocks, or bonds right around now. We are jewelers, not economists. But the fact is that jewelers do sell diamond engagement rings made with precious stones and metals so when you buy a diamond and gold engagement ring, you may be making a very wise financial decision.

The reason why people buy diamond engagement rings is to express the love and commitment that they feel to that special someone, and that is as it should be. But when you buy a car, for instance, you are putting out a nice chunk of change. But as soon as you drive your new car off the lot, you immediately lose money, and your “investment” in the new car is actually going to decrease in value month by month. When you buy a nice new suit or a fresh pair of shoes, they are fine for a while, but before long, the wear and tear takes over and you can no longer wear them. Just about everything that you ever buy is destined to lose its value unless it is a very wise and financially informed outlay of money that is more of an investment and less of a purchase.

When you have met the person that you are certain that you want to spend the rest of your life with, the universe has presented you with a beautiful gift. And having the privilege of browsing all of the online jewelry stores for a diamond engagement ring that will have your fiancée oohing and ahhing is perhaps the most satisfying shopping experience that you will ever have. Even if the purchase of a diamond engagement ring was the same as all of the other purchases that are certain to lose value over time, it would be well worth it to see the look on your love’s face when you present her with the perfect engagement ring. Neither of you will ever forget that special moment, and there is no way that anyone can put a price tag on that type of once-in-a-lifetime experience of giving. The engagement ring itself will be a reminder of how you both felt when you got engaged every time you glance at it over the ensuing years of marriage.

But guess what? When you buy your diamond engagement ring, you are not buying one of the many things that are destined to lose their value. You are taking your currency, currency of fluctuating value, and exchanging it for something that is made of some of the most valuable and precious metals and gemstones on the planet. So your diamond engagement ring is indeed a selfless expression of the love that you share with your partner, but as a little cherry on top, it is also a very solid investment and its value may be more secure than the value of the money you paid for it.

Pictured engagment ring from the Lieberfarb Line (www.Lieberfarb.com).