Platinum engagement rings are arguable the second most popular type of engagement rings after gold engagement rings. The remarkable beauty of platinum has been admired for generations. It was originally popularized in the early twentieth century, which is why much vintage jewelry is crafted from platinum. During world war two the American government declared platinum a war commodity and many luxury jewelers had to turn to white gold as a substitute. White gold was coated to resemble the pure white color of platinum, but this finish can eventually wear away and need to be replaced. Also, white gold is not as strong and did not allow for the delicate and detailed designs that platinum afforded.
Back in the hands of jewelers after the war, platinum has again become the precious metal of choice for the elite. The paparazzi constantly snap shots of celebrities and royalty donning platinum engagement rings, but in recent times these rings have also become increasingly popular among the general population. This is not because platinum has decreased in price, but because of the Internet’s ability to educate today’s consumer, people are learning about the superior qualities of platinum engagement rings, and have been willing to pay the higher price they demand.
Why are these rings so sought after? Why are brides and grooms that may be tied to a strict budget willing to stretch their dollars in the direction of platinum over gold? First of all, platinum is many times more rare than gold, which is the central reason for the higher cost, but also adds to the lore of the engagement ring. Women know that when they feel the heavy weight of a platinum engagement ring upon their finger they are wearing something extra special. The prestige that accompanies a platinum ring is worth something to most, but is certainly not the central reason.
When you purchase a platinum engagement ring you are also getting more beauty and durability. Platinum is stronger than gold, and will maintain its original shape and beauty for generations, while gold will become more worn and brittle over many years. When platinum is scratched, it is merely displaced, while gold is actually worn away. Another benefit, and possibly the most key point of all, is thanks to platinum’s superior strength, you can guarantee that your stones will be held tightly and safely, and there is much less danger of them coming loose. Prongs made from platinum will stand the test of time; this is why most large carat diamond engagement rings are crafted from platinum.
In addition to strength, platinum’s pure white color adds to the bright sparkle of diamonds. Combining a platinum setting with a beautiful clear diamond creates a stunning and classic combination not matched in any other form. Rarity, strength, and beauty make platinum and diamond engagement rings the most stunning choice for any bride.


